Custom Branding – Promote your brand on our Takeaway Packaging

Takeaway Packaging produce bespoke food packaging and supplies, all tailored to your requirements and designs. We provide a fully comprehensive service and offer support to our clients from initial concepts all the way through to delivery. Our expertise allows us to work closely with you to create visually appealing products for your business.

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How Do Designer Food Packaging and Caring for the Environment Mix?
How Do Designer Food Packaging and Caring for the Environment Mix

If something is a designer item, it has to be overboard and all about the image — and it absolutely cannot be considerate towards the environment, right? Wrong. Despite some high-end brands giving the luxury market a bad ethical reputation, designer packaging can cater to the conscious consumer in any sector — including food packaging.

If something is designed, it simply means is that it has been developed with great care and a clear target customer in mind. This is the case for our bespoke packaging, which is developed by our in-house teams of designers to create environmental food packaging that stands out for the customers of quirky brands. In this blog post, we will discuss how a careful design process can tackle our food packaging problems by offering sustainable yet stylish alternatives.

How Does Food Packaging Affect the Environment?

There is plenty of evidence to show that food packaging and the environment have a strained relationship, to say the least. As a result of our throwaway culture and reliance on convenience comforts, we have created some shocking food packaging waste statistics. Most notably, there is predicted to be 12 billion tonnes of plastic waste in landfill by 2050. The most severe food packaging problems affect the earth’s natural environment, polluting our oceans and negatively impacting sea life.

In short, something needs to change in food packaging to protect the environment for future generations. Crucially, we need to eliminate the use of harmful plastic in food containers and other packaging products so that Brits can feel less guilty about their takeaways. But on top of this, brands still want to use their packaged products to inject some personality into their offering. Environmental packaging needs to be designed with care so that it both protects the environment and promotes the supplier.

Can Designer Food Packaging Still Be Recycled? 

Yes, designer food packaging can still be recycled. In fact, basic packaging from your average takeaway is most likely made from harmful plastic.

A tip for consumers deciding to buy: a brand is less likely to put its name on something if it would be ashamed of its impact on the environment. In this sense, designer food packaging is more likely to be 100% recyclable, biodegradable and compostable (but always check for certified UK recycling symbols to make sure).

By using different packaging materials for food, such as the Ingeo™ PLA Bioplastic used in our biodegradable coffee cups, we can create food packaging that is 100% recyclable. We use vegetable-based inks to print bespoke designs on these cups (and various other products in our range) so that designer food packaging can blend seamlessly with caring for the environment.

How Can We Reduce Plastic in Food Packaging and Make Sure It’s on Brand?

Others are now understanding the importance of packaging to the environment and rephrasing what luxury means by prioritising sustainable strategies. The purpose of food packaging is shifting from simply being a container for food to being a driver for change and an effective tool for promotion.

Some of our most successful clients have embraced the traditional eco look by sticking with brown paper cups and a simple logo, like Cobbs Farm. Others have stayed true to their roots, embodying their iconic designs while using sustainable packaging, although you wouldn’t know it unless you were told (much like Ferrari’s 70th birthday burger boxes). This proves that sustainability never has to get in the way of style and that opting for environmental food packaging is a choice that won’t tarnish your brand image — in fact, it might even enhance it.

Create your own stylish and sustainable food packaging that doesn’t harm the environment by booking your free design consultation. Our expert team of in-house designers will help you to develop a creative brief for food packaging that pops.

A Brief History of Chopsticks: Dos & Dont’s
chopsticks diner

Chopsticks have been around for centuries and, of course, they’re ubiquitous in Asia.

Actually, the sticks as we would recognise them today go back as far as the late Shang Dynasty.

In case you didn’t know, that was 16th-11th century BC, so just the other day…

In the early days, the Chinese word for Chopsticks was “zhu” 筯, and during that time, the tyrannical King Zhou ordered his craftsmen to make chopsticks out of elephant’s teeth which were deemed to be of utmost luxury in early Chinese culture.

chopsticks beef soup

The rise of chopsticks versus early versions of the spoon which were just as prevalent in very early Asian culture, is largely thanks to the rise of wheat!

Millet and other such grains used to be the staple for most early Chinese meals, but as the growing appeal of wheat continued, so to did wheat-flour foods such as noodles and dumplings.

With a lot more in the way of noodles and dumplings knocking around, chopsticks were clearly a much better tool than the humble spoon.

There’s an old Chinese proverb which gives testimony to the above: ‘you are what you wheat’.

Ok, sorry about that – here’s what you should know about using them:

chopsticks etiquette

Dos & Don’ts

It seems to be that chopsticks are no longer the novelty that they used to be and Asian restaurants are far less likely to assumptively provide silverware to their Western diners.

So with a modest 7,000 years worth of dining history behind them, there must be some etiquette rules around using chopsticks, right?

Well, there are loads!

Here’s a quick run down of the main ones that should see you through to the end of your meal and warmly welcomed back to dine again in the future.

Do take food from a serving bowl and place it in your bowl before eating – patience will serve hungry diners well here!

Don’t wave your chopsticks around or use them to point or gesticulate at someone.

Do place them on top of/across your bowl horizontally when not using them but DON’T cross them – crossing chopsticks is very taboo and a symbol of death…

chopsticks sharing

Don’t stick them into your food vertically as this is reminiscent of placing incense in rice at the altar during a funeral!

Don’t pick through food with your chopsticks looking for which item to choose from a shared serving plate, have conviction and commit.

Don’t suck the tip of your chopsticks – yes, even if there’s some amazingly tasty sauce left on it! This will see you ridiculed in front of everyone as someone lacking a family education…

Do hold the bowl in your hand and use your chopsticks to push rice into your mouth, if you need to.

Don’t do that if you’re in Korea.

Do NOT pierce pieces of food with your chopsticks, this is very rude!

Don’t pass food to another person chopstick to chopstick, that’s also a funeral ritual…

Don’t break apart wooden chopsticks and rub them together – this is because people would often do this with cheap wooden chopsticks that splinter. Doing so with any pair of chopsticks tells the host you think their chopsticks are cheap!

Remember those and you should be just fine!

chopsticks resting

Considering upping your chopstick game or perhaps introducing some Asian cuisine on your menu?

We can help!

We sell traditional yet modern chopsticks that are packed with potential.

Our custom branded chopsticks are a handy utensil for your takeaway customers and those dining in.

We can print the chopsticks sleeve with your artwork and logo to increase your brand’s presence.

Printing your chopsticks or chopstick sleeves can be an effective and visually appealing way to increase brand awareness and are a fraction of the cost of other forms of branded takeaway packaging.

We produce both wooden, disposable and resin reusable chopsticks.

Get in touch and let’s have a chat about what we can do to help you.

Bespoke Compostable Coffee Cups
Bespoke Compostable Coffee Cups
Did you know that we can brand compostable coffee cups?

Compostable Coffee Cups are no different to regular Coffee Cups, they are just lined with a different material called PLA.

What is PLA?

PLA, short for polylactic acid, is a 100 percent biodegradable and compostable material that we use to line our coffee cups. The material itself is made from a substance found in plants.

Wogan Coffee Compostable Coffee Cups

The Process

If you’re buying your branded coffee cups from us, the process is very straightforward!

Step 1: Initial Concepts & Details

The first step is easy, we simply need to know the size and style of the cup you are after, i.e. 12oz Double Wall Cup or 4oz Single Wall Cup. We will also need to know the quantity you are looking to buy, the larger the quantity, the cheaper the price per unit!

Step 2: The Design

You’ll be please to know that we offer a comprehensive design service, this covers anything from a simple logo placement to full hi-resolution artwork. If you already have your artwork, that’s great! We can also use your artwork to produce your coffee cups.

Bespoke Compostable Coffee Cups
Step 3: Ordering

Once you are satisfied with the design, we will produce your compostable coffee cups. Please note that lead times do vary*.

Step 4: Delivery

Once your cups have been produced we can deliver these to you as and when and as you wish. We can stock hold for up to 3 months dependent on your usage*.

Talk to us today about branded compostable cups, you can call us on 01753 655 344, send us an email on [email protected] or send us a message here.

Like this blog? Read all about our biodegradable ice cream cups here.

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How to Design Packaging for a Subscription Service
subscription service design

Something which comes up an awful lot in the packaging channels of this world, is how best to design packaging suited to a subscription service.

Given our love of all things design and packaging, we thought we’d share some core tips on the sorts of things you need to consider about your packaging designs.

Using the example of a box, this will range from the dimensions of the box to the type of box used.

We follow with some pointers around graphic design and also cover the often overlooked aspect of enhanced advertising.

Many businesses will tell you that it’s often very easy to get carried away with the design elements of a new packaging idea.

While it’s fundamental to the success of a brand’s image and perception, it’s not all about design – choosing the right style and size of the box can hugely impact your profitability.

Subscription service gift

Size Matters – Think Inside The Box

Make sure you’re clear on exactly what will be going in the box or packaging each time you send it and try to use as small a box as possible.

This will help you in a number of ways:

Lower costs on manufacturing and materials (namely cardboard).

A smaller box, and subsequently a reduction in the weight of the box, leaves more allowance for weight of the items themselves, resulting in lower overall shipping costs.

Client retention: customers will perceive the contents to be of greater value – the smaller the box, the fuller it seems

Whereas, if your box is too big and there’s too much space for your products, it will seem underfilled.

In cases where you need to send larger packaging to accommodate an anomaly item, go for two!

Even with two on the odd occasion, you’ll find that you still achieve a saving on your shipping costs – 11 months smaller box and 1 month two boxes.

subscription service items

What’s Your Style?

There are a lot of factors to consider here:

Is your box suitable to ship as it is, or will you need a secondary box to ship it in?

What about the style?

Keep in mind your budget here: 2-piece trays tend to give an impression of higher quality but this might mean you need to use a secondary shipping box – increasing your shipping costs.

On the other hand, tuck-fold closures are great for rapid production. You can cut down on labour and packing time by packing in advance.

One great tip is to use the shipping label as the securing tape.

Holding on to the pennies? Then the classic stock box aka one-piece folder cut-out might be the right option for you.

However, if you want a custom, non-stock shape then you may find you need to purchase the box-shape-cutter itself, once you’ve had it made.

Office subscription service

Think Outside The Box

The best way to think of your box is as a piece of directly mailed advertising with a 100% engagement rate!

It’s like sending an email you know is going to be opened.

This is your opportunity to sell through your packaging.

It’s completely up to you what elements you include, whether calls to action, offers or incentives.

Think social media sharing prompts, upsell offers or refer a friend options as great ways to increase sales.

Whatever it is, remember to test and measure.

subscription service design

Graphic design & Artwork

Creating your own artwork is extremely rewarding but equally time consuming and difficult to do if you want a really professional finish.

If you don’t have an in-house graphic designer, then don’t despair!

We have a team dedicated to designing and producing fully bespoke, personal designs that are the perfect representation of your brand.

Generally speaking, on the graphic design and printing front, the more varied and full of colour your design, the more it’ll cost to print.

Using laminate coverings can create a very clean cut finish suited to more premium-styled packages.

Stay aware of the different features, forms and styles as these will either hurt or boost your bottom line in different ways!

Subscription service art design

Partner Up!

At Takeaway Packaging we provide a completely custom packaging service to suit any brand.

With our packaging and design expertise alongside our legendary joke-telling and enviable good looks, we make the perfect partner for your subscription packaging service.

To find out much more about the options available, drop us a line and let’s chat!

How to make your packaging stand out from the crowd
Starbucks packaging

The Starbucks logo is a globally recognised icon and one which surrounds the household name.

A familiar face to crowded high streets with a calming-green background, it’s undeniable that Starbucks coffee cups stand out from the crowd… or is it?

Is it really fair to say that a plain white cup with a green logo jumps out of any picture or view and meets your eye instantly?

Probably not.

What is true, is that when you do see that green logo with the siren/maiden/lady thing, it’s unmistakably ‘Starbucks’.

Last December, and piloted initially in the US, Starbucks launched a packaging campaign so great they gained the highest number of video views that season for their campaign advert:

Over 76 million views in under 1.5 months!

They beat all other brands across the whole period of Thanksgiving through to New Year 2018!

How?

They made their already iconic cup unusual and exciting.

Starting with an initial concept for the design of the holiday-season coffee cup, the cup featured seasonal, warming outlines of images of Christmas and merriment; wrapped presents, snowflakes and coca, all nestled around the Starbucks logo.

Starbucks pink packaging
Credit: Starbucks

Their short video, below, simply explained that you can “make the holiday your own” then featured the newly designed cup changing colours – you design your own!

The cups in the advert feature all different colour schemes, vibrant and bold.

Even if the cups were coloured in terribly, they would be an object of humour and still likely standout.

Artists and within-the-lines-perfectionists would have really gone for it, only for the cup to then serve as a work of art and, you guessed it, free, ‘boosted’ advertising for Starbucks!

The campaign ticked all the boxes for the consumer; interaction and engagement with the product/brand, something different, something exciting (adults get to be big kids), and most of all, something personal.

 

Top Tips For Standout Packaging

As with Starbucks, doing something different to other people similar to you, will go a long way towards making you standout.

Though no longer trading, Californian-based bakers The Crazy Good Bread Co, are an example of a company whose packaging stood out because it was unusual:

standout bread packaging

Doing something slightly ‘against the grain’ will help you to get your packaging noticed, and that includes packaging your bread in a weird card holder thing.

Staying ahead of the curve is another way for your packaging to to stand out.

At a time when environmental concerns have never been higher, ensuring that you fully embrace the green/eco-friendly approach to waste and packaging will serve you really well.

Given that there are many, many businesses yet to do so, you will establish your brand as a conscious and progressive company that listens to its customers and considers carefully its own ethos and attitudes – this is a powerful consideration that certainly doesn’t go unnoticed.

Have a think about keeping it simple.

An effective way to make your takeaway packaging stand out from the crowd is to strip back your packaging.

Consider simple paper-wrapping techniques fastened and sealed with a sticker featuring a strong logo.

Stickers can be custom designed with your logo and the simplicity of the packaging will seem intriguing in its modesty and harks back to a more traditional approach to packaging takeaway food.

 

If you’ve got some ideas that you’re not sure of or you’re looking for inspiration to build on an already outstanding packaging concept then get in touch with our in-house design time who will be happy to bounce some ideas around and offer some advice.

4 Fast Foods Set To Take 2018 By Storm
Street food packaging

There’s always an abundance of new fast foods to try. Whether it’s reborn again classics or healthy new concoctions from the latest hipster restaurant, fast food doesn’t just need to taste amazing; in the modern era it has to look amazing too.

Because fast food now has to satisfy another hunger: one for likes and comments on social media.

The importance of food aesthetics determines a large proportion of its popularity, but of course, there can be no sacrifice on taste.

Each year there are plenty of new food fads, here’s a rundown of some of our favourites you need to try in 2018.

 

Leon: Naturally Fast Food

Dubbed as the future of fast food, Leon is a rising star among fast food chains and the only feature in our list with a brick and mortar site.

Their founder wanted to move away from the realisation that conventional fast food “makes you fall asleep and wake up fat.”

Inspired by Mediterranean cuisine, think falafel wraps, mezzes, beautiful club salads and Sicilian chicken meatballs.

They cater for veggies, vegans, nut allergies, dairy and wheat intolerances, pescetarians, pregnant women, dieters, the adventurous and those who are really hungry.

Go to their website and be amazed at the future face of fast food outlets.

Takeaway fast food

“Indian” Street Food?

More than ever before there is a demand for new flavours, bold colours and exciting textures.

These days consumers want detail and specifics.

Simply saying “Indian” won’t cut it, foodies want to celebrate that their goat meat gosht dabal roti is from the Far-Western Indian Streets of Gujarat.

Globally there is an abundance of goat meat, and yet, in the UK it’s seldom found on our plates or in our takeaway curry boxes.

2018 will see a surge in UK-bred goat meat offerings which is erroneously referred to as mutton in India.

Keep your eyes peeled for curries, samosas, bajis and dahls all containing locally-farmed British billies.

Warming, spicy, and full of amazing flavours.

Many spots in London are serving spiced or mango-infused goat’s milk to wash down their spicy delights.

Fast food takeaway

Celebrate Vegan

Doner kebabs have, for a long time, been a taboo in the UK, being mainly consumed as ‘drunk food’ for clubbers wanting to binge on greasy meat in pitta at 2am on a Sunday to soak up the night’s excesses.

How times haven’t changed.

Happily, while the not-so-authentically-Greek kebab vendors continue to serve their nocturnal market, vegans of London can have their kebab and eat it, even for lunch.

What The Pitta are based in Shoreditch (E1) and serve vegan doner kebabs crammed full with spicy soy meat, chilli, salad, hummus and tzatziki.

So popular is this animal-friendly street snack, that WTP are expanding and are due to pop up in two more popular London spots.

The best part? You don’t need to drink 10 jagerbombs before you eat one!

Vegan takeaway packaging

The Cholesterol Stroll

Let’s face it.

Healthy is good, but sometimes, it’s good to be bad.

If you like cheese, this one’s for you.

If you haven’t already been to South Bermondsey’s Maltby Street Market (SE1), then shame on you!

Set among the iconic railway arches and frequented by artistes, trendies and foodies, this market is a long alleyway which is, shockingly, unfamous.

Meander your way through the crowd and get in line for The Raclette Brothers.

Hailing from the Savoie region of alpine France, traditionally this cheese would have been melted over fires, but the guys at Raclette Brothers use special raclette grills that allow them to scrape waves of cheese onto herby potatoes and pickles.

Of course, you can opt for the sausage option which inevitably disappears under a sea of cheese.

Don’t worry, it’s aggressively-topped with maple-bacon crumb.

The key to this incredibly indulgent delight is to simply not think about it, just enjoy it.

You will not be dissapointed!

Pour-overs and lashings of melted Raclette cheese gives a whole new meaning to naughty but nice.

Packaging for Fast food

If you’re running a pop-up outlet or thinking about a street stall this summer, talk to us about our range of bespoke takeaway packaging options to serve up your hip bites quickly and in style.

Our favourite fresh Juice & Smoothie Bars in London
Smoothie Cups, Juice Cups

At Takeaway Packaging, we love Smoothie Cups…but we also love what goes inside of them! We’ve compiled some of our favourite Smoothie and Juice bars in London, let us know if you agree.

CYCLELAB & JUICE BAR

CycleLab & JuiceBar is an independent cycle shop with a remarkable café, offering fresh juices, smoothies, crepes and coffee. They also sell and repair bikes! Yoga fan? Every first and third Wednesday of the month they host Yoga classes from as little as £12 a session.
Visit their website

PORTOBELLO JUICE CAFÉ

Independent Café Portobello Juice Café is situated at 297 Portobello Road. They specialise in Juices, Smoothies and Super Smoothies. The Café only uses fresh fruits and vegetables from the local Portobello Market, sourced daily.
Visit their website

RAW PRESS

Raw Press is a health and wellbeing brand with 2 stores in Mayfair and Chelsea. They make raw, organic and cold pressed juices, nut milks, as well as salads, breakfasts and cleansing sets. We love their branding.
Visit their website

CRUSSH

Crussh is a large juice chain in London, specialising in made-to-order fresh juices, smoothies and salads. They press 10,000 raw juices every week and source all of their fruit and veg locally! Check them out.
Visit their website

JOE & THE JUICE

Joe & The Juice have locations all over the world (170 locations in 14 countries)! They are known for their great juice and employee parties, some even call it the future Starbucks! What do you think?
Visit their website

JUICEBABY

Juicebaby is a juice bar in Chelsea. All of their ingredients come from support local, organic farmers. They have launched some new matcha hot drinks today, and if you’re a fan of cleanses, they have five pressed juice bundles available to purchase online.

Visit their website

4 Packaging Design Trends of 2018
coffee cups of the future

The new year is upon us, time to make changes to your packaging for 2018.

Through a combination of our extensive industry knowledge (Takeaway-Packaging-inner-genius) and consulting a very large crystal ball in our office, we’ve been considering what will be in store for takeaway packaging in the next 12 months.

This article will tell you everything you need to know to have the trendiest packaging going!

In short, we’ve compiled the four major trends that are set to catch the eye of your customers in 2018. Here’s a run-down of creative ideas for those purchasing takeaway packaging which will ensure your packaging stays bang-on trend and ahead of the game.

 

Nostalgia – Old Fashioned & Retro Packaging

It’s not hard to notice the huge wave of throwback design currently happening.

All of a sudden shell suits, knitting, flares and dodgy hair is back in fashion and while that’s going on everyone is sipping ‘craft’ gin or prohibition-style cocktails. There’s still an insatiable appetite and desire to indulge in a bygone era.

People yearn for the past because they are seeking greater individuality which existed in times of less competition. You should aim to pander to this feeling.

Is it, perhaps, that what we’re all searching for is some integrity in our product choices and what we consume? Maybe a side-step from mass-produced crowded markets?

Nowadays many of us favour the ornate, we look for craftsmanship, the handmade and skilled approach.

This is showing no signs of slowing in the 12 months to come.

It’s this consumer preference that really encourages the personality of a brand to come to the fore. Companies must differentiate themselves and display their personalities through patterns and detailing on their packaging.

Let’s not forget, care and attention to detail on the packaging speaks volumes about the deliciousness of the food or drink on the inside. Do judge a falafel wrap by its packaging!

Stuck for ideas? Think paisley print, Dickensian sideburns, pictures of bicycles and moustaches.

Old fashioned coffee print
Awesome coffee cup

Textured Packaging & Labels

Texture on packaging and labelling is soaring in popularity and demand. This is because it includes other sensory feelings before contact is even made with the packaging contents.

In many cases texture plays a vital role in both style and function.

A perfect example of this and one that is guaranteed to set off your hot drinks on the right track in January is our very own Executive Paper Coffee Cups.
These use an eye-catching, trend-setting, two-tone grid design and ultra-firm ribbing which looks and feels great, even before you’ve tried the coffee!

Emboss, deboss, textured paper, textiles, whatever you choose, it’s bound to get bigger in the new year.

Check out our range of textured packaging.

Takeaway Packaging - Coffee Cups

Environmentally Focussed & Renewable Sources

Consumers and brands have become ever more environmentally conscious.

There is an increasing availability of renewable materials which also helps to promote their use. Those purchasing takeaway packaging can now get hold of more obscure materials such as wood fibres, shrimp shells, mushrooms or sugarcanes to replace harmful polymers.

Safe and responsible packaging is the go-to option for consumers who are concerned about the environment and who want to have greater control over their waste.

Of particular concern at the moment is the terrible issue of plastics in the ocean.

Last month, the Independent reported “around eight million tons of plastic makes its way into oceans each year, where it gets eaten by fish or birds. More than a million seabirds and 100,000 sea mammals die annually from getting caught in or swallowing the waste.”

To combat this the Chancellor is considering a tax on takeaway packaging with particular regard to single-use packaging. This follows the charge on plastic carrier bags.

Raising awareness is one thing but attacking the problem at its source is the only way that the problem will be resolved which is why the rise of zero-waste initiatives are driving the trend in eco-packaging.

Browse through our selection of green packaging options to consider how you can help.

compostable drinks cup

Minimalist Design

Our final trend spot which has entered onto the radar more recently is the minimalist approach to packaging design.

In many cases, we’ve seen a surge of packaging with ultra-minimal imagery or even the stripping away of graphic elements entirely.

Many brands are opting for a cleaner, ‘essentialist’ look which avoids noisiness and excessive information.

This theme is rife throughout the takeaway industry already and definitely looks set to stay as we’ve found that a number of brands want to customize just their labelling and leave the rest of the packaging plain, letting the material speak for itself.

Consider how you can adopt these trends into your packaging arsenal. A good brand and logo should cater for a versatile approach to packaging.

Get in touch for expert advice on choosing the right packaging styles to suit your company making 2018 your trendiest year yet!