The new year is upon us, time to make changes to your packaging for 2018.
Through a combination of our extensive industry knowledge (Takeaway-Packaging-inner-genius) and consulting a very large crystal ball in our office, we’ve been considering what will be in store for takeaway packaging in the next 12 months.
This article will tell you everything you need to know to have the trendiest packaging going!
In short, we’ve compiled the four major trends that are set to catch the eye of your customers in 2018. Here’s a run-down of creative ideas for those purchasing takeaway packaging which will ensure your packaging stays bang-on trend and ahead of the game.
Nostalgia – Old Fashioned & Retro Packaging
It’s not hard to notice the huge wave of throwback design currently happening.
All of a sudden shell suits, knitting, flares and dodgy hair is back in fashion and while that’s going on everyone is sipping ‘craft’ gin or prohibition-style cocktails. There’s still an insatiable appetite and desire to indulge in a bygone era.
People yearn for the past because they are seeking greater individuality which existed in times of less competition. You should aim to pander to this feeling.
Is it, perhaps, that what we’re all searching for is some integrity in our product choices and what we consume? Maybe a side-step from mass-produced crowded markets?
Nowadays many of us favour the ornate, we look for craftsmanship, the handmade and skilled approach.
This is showing no signs of slowing in the 12 months to come.
It’s this consumer preference that really encourages the personality of a brand to come to the fore. Companies must differentiate themselves and display their personalities through patterns and detailing on their packaging.
Let’s not forget, care and attention to detail on the packaging speaks volumes about the deliciousness of the food or drink on the inside. Do judge a falafel wrap by its packaging!
Stuck for ideas? Think paisley print, Dickensian sideburns, pictures of bicycles and moustaches.
Textured Packaging & Labels
Texture on packaging and labelling is soaring in popularity and demand. This is because it includes other sensory feelings before contact is even made with the packaging contents.
In many cases texture plays a vital role in both style and function.
A perfect example of this and one that is guaranteed to set off your hot drinks on the right track in January is our very own Executive Paper Coffee Cups.
These use an eye-catching, trend-setting, two-tone grid design and ultra-firm ribbing which looks and feels great, even before you’ve tried the coffee!
Emboss, deboss, textured paper, textiles, whatever you choose, it’s bound to get bigger in the new year.
Check out our range of textured packaging.
Environmentally Focussed & Renewable Sources
Consumers and brands have become ever more environmentally conscious.
There is an increasing availability of renewable materials which also helps to promote their use. Those purchasing takeaway packaging can now get hold of more obscure materials such as wood fibres, shrimp shells, mushrooms or sugarcanes to replace harmful polymers.
Safe and responsible packaging is the go-to option for consumers who are concerned about the environment and who want to have greater control over their waste.
Of particular concern at the moment is the terrible issue of plastics in the ocean.
Last month, the Independent reported “around eight million tons of plastic makes its way into oceans each year, where it gets eaten by fish or birds. More than a million seabirds and 100,000 sea mammals die annually from getting caught in or swallowing the waste.”
To combat this the Chancellor is considering a tax on takeaway packaging with particular regard to single-use packaging. This follows the charge on plastic carrier bags.
Raising awareness is one thing but attacking the problem at its source is the only way that the problem will be resolved which is why the rise of zero-waste initiatives are driving the trend in eco-packaging.
Browse through our selection of green packaging options to consider how you can help.
Our final trend spot which has entered onto the radar more recently is the minimalist approach to packaging design.
In many cases, we’ve seen a surge of packaging with ultra-minimal imagery or even the stripping away of graphic elements entirely.
Many brands are opting for a cleaner, ‘essentialist’ look which avoids noisiness and excessive information.
This theme is rife throughout the takeaway industry already and definitely looks set to stay as we’ve found that a number of brands want to customize just their labelling and leave the rest of the packaging plain, letting the material speak for itself.
Consider how you can adopt these trends into your packaging arsenal. A good brand and logo should cater for a versatile approach to packaging.
Get in touch for expert advice on choosing the right packaging styles to suit your company making 2018 your trendiest year yet!