How to Design Packaging for a Subscription Service
subscription service design

Something which comes up an awful lot in the packaging channels of this world, is how best to design packaging suited to a subscription service.

Given our love of all things design and packaging, we thought we’d share some core tips on the sorts of things you need to consider about your packaging designs.

Using the example of a box, this will range from the dimensions of the box to the type of box used.

We follow with some pointers around graphic design and also cover the often overlooked aspect of enhanced advertising.

Many businesses will tell you that it’s often very easy to get carried away with the design elements of a new packaging idea.

While it’s fundamental to the success of a brand’s image and perception, it’s not all about design – choosing the right style and size of the box can hugely impact your profitability.

Subscription service gift

Size Matters – Think Inside The Box

Make sure you’re clear on exactly what will be going in the box or packaging each time you send it and try to use as small a box as possible.

This will help you in a number of ways:

Lower costs on manufacturing and materials (namely cardboard).

A smaller box, and subsequently a reduction in the weight of the box, leaves more allowance for weight of the items themselves, resulting in lower overall shipping costs.

Client retention: customers will perceive the contents to be of greater value – the smaller the box, the fuller it seems

Whereas, if your box is too big and there’s too much space for your products, it will seem underfilled.

In cases where you need to send larger packaging to accommodate an anomaly item, go for two!

Even with two on the odd occasion, you’ll find that you still achieve a saving on your shipping costs – 11 months smaller box and 1 month two boxes.

subscription service items

What’s Your Style?

There are a lot of factors to consider here:

Is your box suitable to ship as it is, or will you need a secondary box to ship it in?

What about the style?

Keep in mind your budget here: 2-piece trays tend to give an impression of higher quality but this might mean you need to use a secondary shipping box – increasing your shipping costs.

On the other hand, tuck-fold closures are great for rapid production. You can cut down on labour and packing time by packing in advance.

One great tip is to use the shipping label as the securing tape.

Holding on to the pennies? Then the classic stock box aka one-piece folder cut-out might be the right option for you.

However, if you want a custom, non-stock shape then you may find you need to purchase the box-shape-cutter itself, once you’ve had it made.

Office subscription service

Think Outside The Box

The best way to think of your box is as a piece of directly mailed advertising with a 100% engagement rate!

It’s like sending an email you know is going to be opened.

This is your opportunity to sell through your packaging.

It’s completely up to you what elements you include, whether calls to action, offers or incentives.

Think social media sharing prompts, upsell offers or refer a friend options as great ways to increase sales.

Whatever it is, remember to test and measure.

subscription service design

Graphic design & Artwork

Creating your own artwork is extremely rewarding but equally time consuming and difficult to do if you want a really professional finish.

If you don’t have an in-house graphic designer, then don’t despair!

We have a team dedicated to designing and producing fully bespoke, personal designs that are the perfect representation of your brand.

Generally speaking, on the graphic design and printing front, the more varied and full of colour your design, the more it’ll cost to print.

Using laminate coverings can create a very clean cut finish suited to more premium-styled packages.

Stay aware of the different features, forms and styles as these will either hurt or boost your bottom line in different ways!

Subscription service art design

Partner Up!

At Takeaway Packaging we provide a completely custom packaging service to suit any brand.

With our packaging and design expertise alongside our legendary joke-telling and enviable good looks, we make the perfect partner for your subscription packaging service.

To find out much more about the options available, drop us a line and let’s chat!

Weird and Wonderful Packaging Designs

Along with a lot of things in life, like people and potatoes, takeaway packaging comes in many different shapes and sizes.

Sometimes weirdness and oddities are fun and exciting.

Other times, unusual designs can turn out to be ground-breaking and super practical.

Sadly, it is also true that some takeaway packaging is just bonkers and simply ugly.

If you haven’t already guessed, we’ve gathered some examples of the above, so what follows is a candid analysis of takeaway packaging: the good, the bad and the ugly!

 

McDonalds Stack Box 4/10

Not everything that’s inspired is a good idea and nor is it guaranteed to take off.

This new Mcdonald’s concept meal packaging is one of those…

mcdonalds packaging

We can see where the designer is going with this one, but, really, it seems to be trying too hard.

The sachets balancing on top are stressful and precarious at best and, essentially, we feel that there is too much that can go wrong with the stacked up top-heavy design.

A commendable design, but we think: just stick to a recyclable paper bag!

 

Scottish Munchies Box 5/10

Let’s be honest, there’s a whole host of things to do in the world that are no good for us, but by Jove we’ll do ‘em!

This wonderfully artisanal creation from our Northern neighbours is no exception to the host of guilty pleasures and ill-advised pastimes that we all secretly love, and what’s more, the innovative use of takeaway packaging to accommodate such a dark masterpiece is, well, inspired…

May we present to you, The Munchies Box!

Munchies packaging

What’s in it? Everything.

One pizza box, filled with everything (including cheesy chips and kebab meat).

We were a little divided on scoring this one but concluded that Scotland’s Munchies Box gets 5/10; 10 points for being so brazen and unabashed but -5 points for the terribly ugly packaging.

 

Hand-held Pie Packaging 8/10

You can’t go far wrong with something that’s really simple.

What you see is what you get with this top-notch pie packaging.

Pie packaging

It’s a cardboard sleeve that finishes in a nice semi-circle on each side to compliment the circular shape of the pie, but it doesn’t stop there!

Those very same semi-circle-shaped ends are actually flaps which fold right back on themselves to enable the eater to get stuck in straight away!

Of course, pies tend to be about a few degrees above scolding for roughly 3 hours, but once the wait is over, you’re away.

Recyclable, easy to serve in, easy to eat from, nice.

 

Pizza Plate 10/10

Now this we love!

Pizza packaging

And here’s 5 reasons why:

  1. Pizza is great
  2. It folds flat which means you don’t have to rest your wrists on the corrugated and harsh edges of a traditional not-flat pizza box.
  3. It’s got little cutlery holders which are adorable and very practical, because;
  4. Greasy fingers are not great.
  5. It folds up into a perfect carry case which is stylish and easy to hold.

Top marks for Pizza Plate.

 

Tuna Burger Box 7/10

This next packaging design concept scores quite high on our list.

As mentioned previously, we’re fans of keeping it simple.

Tuna burger packaging

An honest, cardboard box is tricky to criticise and, particularly where burgers are concerned.

The box aspect is greatly suited to catching any falling debris and burger goodness which means you don’t have to worry about being shunned by your pals if you go in for the ‘5 second rule’, but they don’t!

What makes this design especially enjoyable is the decoy writing on the side.

Most people think they’re getting a jacket potato, when in fact, they open up the simple box and BOOM! It’s a tuna burger!

 

Paper Cup Tea Holder 3/10

This tea holder does not fill us with confidence.

tea holder packaging

It would be great if you wanted to look as British as possible while drinking from a takeaway cup, because you can hold it like a china cup with your pinky finger extended and sip away dandily.

However, as a heat guard, we can’t understand why the traditional sleeve needs changing.

It doesn’t look study and we’re not convinced that the dainty looking holder has that ‘grab a coffee and go’ feel to it.

Here’s another thing I bet you hadn’t thought of: whose cup holder can accommodate that shape!?

We think this design is ‘over egging the pudding’ somewhat and the humble, yet sturdy and effective, heat sleeve ought to be left to doing the fine job that it does.

 

If you’re considering standing out from the crowd or shaking up the packaging status quo in your town, then give our team a call about custom design.

The Eco-Friendly Future of Packaging
eco-friendly packaging campaign

Coffee shop owners are under increasing pressure to prevent the majority of their disposable coffee cups ending up in landfill sites.

The need for change in the packaging industry and the handling of packaging waste has never been greater.

So far we’ve witnessed the likes of coffee giants Starbucks and Pret A Manger offering a discount of up to 50p to customers who bring in their own reusable coffee cups.

However, take-up on this is still relatively low.

At Takeaway Packaging are now offering eco-friendly compostable coffee cups in order to further promote a low-waste approach to packaging.

Compostable Cup - Cobbs Farm

Importantly this will allow takeaway coffee vendors to take control of the situation themselves rather than relying on their customers to share the sentiment and bring in their reusable cups.

We believe that this is where the real changes can be made.

Outside of the coffee industry, global retailers are also starting to take note of the demand for a greener approach to packaging.

According to the charity Greenpeace, Coca-Cola are one of the worst offenders when it comes to environmentally harmful plastic packaging waste with an estimated 110 billion plastic bottles being produced and wasted each year!

The bottles are the most commonly found item on the ocean floor and amongst the debris during beach clean-ups.

To address this problem, Coca-Cola have pledged to collect and recycle all of its plastic bottles by 2030.

The supermarket chain Iceland has revealed plans to remove all plastic packaging from its produce by 2023.

McDonald’s, the world’s largest restaurant business, has committed to ensuring that all of its packaging will come from sustainable sources by 2025.

This is all part of a global initiative to solve a global packaging problem.

Eco-friendly pledge

The world’s largest producers of plastic and other materials harmful to the environment must adhere to new laws and regulations imposed on them to reduce waste; the PM Theresa May has pledged to ban all avoidable plastic waste in the UK by 2042.

While these regulations may differ for smaller businesses, it is important that you do not get left behind as consumers are getting savvy and environmentally conscious.

Perhaps that most encouraging aspect of this global shakeup and endeavour to reduce waste is that the need for change is being demanded by the customers.

After all, just 1 in 400 cups are recycled, which is less than 0.25%, and as many as half a million coffee cups are littered each day in the UK.

Eco-friendly future

With more brands striving to be environmentally conscious, the compostable coffee cup is without doubt the right choice for any takeaway coffee business.

Unlike standard coffee cups which can’t be easily recycled due to their polyethylene (PE) lining, our compostable coffee cups are manufactured in either single or double wall and lined with polylactic acid (PLA).

PLA is a biodegradable plastic which is derived from renewable sources such as corn starch and sugar cane.

As part of our #TakeawayPackagingForChange campaign, we aim to convert all our existing customers to biodegradable and compostable food and drink packaging by 2020.

Consider your own approach to waste and how your use of packaging might be contributing landfill sites.

Get in touch to find out how we can help you to make the transition to recyclable packaging, your customers will love you for it!

4 Fast Foods Set To Take 2018 By Storm
Street food packaging

There’s always an abundance of new fast foods to try. Whether it’s reborn again classics or healthy new concoctions from the latest hipster restaurant, fast food doesn’t just need to taste amazing; in the modern era it has to look amazing too.

Because fast food now has to satisfy another hunger: one for likes and comments on social media.

The importance of food aesthetics determines a large proportion of its popularity, but of course, there can be no sacrifice on taste.

Each year there are plenty of new food fads, here’s a rundown of some of our favourites you need to try in 2018.

 

Leon: Naturally Fast Food

Dubbed as the future of fast food, Leon is a rising star among fast food chains and the only feature in our list with a brick and mortar site.

Their founder wanted to move away from the realisation that conventional fast food “makes you fall asleep and wake up fat.”

Inspired by Mediterranean cuisine, think falafel wraps, mezzes, beautiful club salads and Sicilian chicken meatballs.

They cater for veggies, vegans, nut allergies, dairy and wheat intolerances, pescetarians, pregnant women, dieters, the adventurous and those who are really hungry.

Go to their website and be amazed at the future face of fast food outlets.

Takeaway fast food

“Indian” Street Food?

More than ever before there is a demand for new flavours, bold colours and exciting textures.

These days consumers want detail and specifics.

Simply saying “Indian” won’t cut it, foodies want to celebrate that their goat meat gosht dabal roti is from the Far-Western Indian Streets of Gujarat.

Globally there is an abundance of goat meat, and yet, in the UK it’s seldom found on our plates or in our takeaway curry boxes.

2018 will see a surge in UK-bred goat meat offerings which is erroneously referred to as mutton in India.

Keep your eyes peeled for curries, samosas, bajis and dahls all containing locally-farmed British billies.

Warming, spicy, and full of amazing flavours.

Many spots in London are serving spiced or mango-infused goat’s milk to wash down their spicy delights.

Fast food takeaway

Celebrate Vegan

Doner kebabs have, for a long time, been a taboo in the UK, being mainly consumed as ‘drunk food’ for clubbers wanting to binge on greasy meat in pitta at 2am on a Sunday to soak up the night’s excesses.

How times haven’t changed.

Happily, while the not-so-authentically-Greek kebab vendors continue to serve their nocturnal market, vegans of London can have their kebab and eat it, even for lunch.

What The Pitta are based in Shoreditch (E1) and serve vegan doner kebabs crammed full with spicy soy meat, chilli, salad, hummus and tzatziki.

So popular is this animal-friendly street snack, that WTP are expanding and are due to pop up in two more popular London spots.

The best part? You don’t need to drink 10 jagerbombs before you eat one!

Vegan takeaway packaging

The Cholesterol Stroll

Let’s face it.

Healthy is good, but sometimes, it’s good to be bad.

If you like cheese, this one’s for you.

If you haven’t already been to South Bermondsey’s Maltby Street Market (SE1), then shame on you!

Set among the iconic railway arches and frequented by artistes, trendies and foodies, this market is a long alleyway which is, shockingly, unfamous.

Meander your way through the crowd and get in line for The Raclette Brothers.

Hailing from the Savoie region of alpine France, traditionally this cheese would have been melted over fires, but the guys at Raclette Brothers use special raclette grills that allow them to scrape waves of cheese onto herby potatoes and pickles.

Of course, you can opt for the sausage option which inevitably disappears under a sea of cheese.

Don’t worry, it’s aggressively-topped with maple-bacon crumb.

The key to this incredibly indulgent delight is to simply not think about it, just enjoy it.

You will not be dissapointed!

Pour-overs and lashings of melted Raclette cheese gives a whole new meaning to naughty but nice.

Packaging for Fast food

If you’re running a pop-up outlet or thinking about a street stall this summer, talk to us about our range of bespoke takeaway packaging options to serve up your hip bites quickly and in style.

The Most Expensive Coffee in the World
craft coffee takeaway

The new year is underway and everyone is drinking more coffee to get them through the day.

Here at Takeaway Packaging our eyes are wider than ever and, though still Winter, we’ve certainly got a spring in our step.

You see, we like to road-test all our products in order to provide first-hand knowledge and advice to our customers.

This means we know just what it’s like to drink coffee from a Double-Wall cup versus a Ripple Cup and what that’s like over a Compostable Cup.

We’ve been drinking a LOT.

We have drawn the line at tastings of different coffees in the same cup (mainly for health reasons), but it has got us thinking (mainly in bed, late at night, unable to sleep), where in the world does the very best coffee come from?

What follows is a low down of the best (and most expensive) coffees the world has to offer.

As a benchmark for price, Starbucks’ House Blend retails at £3.50/200g bag of beans.

 

Blue Mountain Coffee – Jamaica

We start our journey 5,000ft above sea level in the Blue Mountains of Jamaica. These mountains are famed for their rare, small-batch coffee plantations.

The beans undergo a meticulous process of grading and sorting which ensures quality consistency.

As an indication of this coffee’s rarity, the annual yield of Blue Mountain beans is about 0.1% of the coffee produced in Columbia, and nearly 80% of the produce is exported to Japan.

Because the plantations are so high, they are exposed to an abundance of heavy rainfall which contributes to enhanced growth.

All this rain makes for a particularly pulpy, fleshy fruit (referred to as the cherry) which gives this coffee bean it’s famous balanced and mild flavour.

Best price we’ve found: £40 /200g

fresh takeaway coffee

Kopi Luwak – Indonesia

Coffee snobs will have definitely been expecting this one, and possibly those with a passion for the, different.

Luwak coffee undergoes a very ‘special’ process in order to become the well-loved, revered and expensive coffee that it is.

The coffee fruit is eaten by wild, free-to-roam Asian palm civets. If you don’t know what a civet is, here’s a scientific description: it looks like a cross between a cat, a mongoose, a weasel and a racoon.

speciality takeaway coffee

Once the civet has finished chomping on the bittersweet fruit, the fruit is fermented inside the civet’s stomach during digestion.

The next step, if you haven’t already guessed, is retrieving the leftover coffee bean… from the feces.

It’s this delicate and time consuming process that makes this coffee so unique. Once roasted the end result is a sweeter-tasting coffee having been altered by exposure to the chemicals which aid the civet’s digestion process.

Best price we’ve found: £64 /200g
(Watch out for less ethically farmed varieties where the civet is not wild or free-to-roam)

Kopi Luwak takeaway coffee

Hacienda La Esmeralda (Geisha) – Panama

When someone speaks of coffee plantations, Panama is seldom the country that gets a mention. Rather, Panamanian coffee seems somewhat an unusual concept altogether.

Far west in Panama, the region of Boquete is home to highland, jungle-esque plantations responsible for some of the most expensive coffee beans on record.

What’s more, this Geisha variety of bean has cleaned up at nearly every major global coffee tasting awards.

Not only does it taste great but production is truly epic. Picking the coffee fruit is no walk in the park, instead it is back-breaking and tedious work.

Coffee pickers have to fight steep highlands, slippery slopes, heat, fire ants and snakes!

All this for an hourly wage of just over £1/hr.

Similarly to Blue Mountain coffee, growth is promoted by frequent rain which is enjoyed by the coffee plants for nine months of the year.

When not raining, shade is sorely needed as protection from the sun and this is afforded to the coffee plants by guava trees.

The yield is small and the production slow. The result is a very expensive coffee, but every self-proclaimed coffee connoisseur should strive to try it.

Good luck getting ahold of these beans as most of what’s produced is sold through specialist auction houses.

Best price we’ve found: £70.40 /200g

Takeaway coffee Panama

And the winner is..

Black Ivory Coffee – Thailand

Much like Kopi Luwak, here we have another coffee that undergoes an extra special process.

This time, however, the coffee bean is ‘refined’ by the Thai elephant!

Chiang Saen, the northernmost region of Thailand, where the country intersects Myanmar and Laos, is where Black Ivory coffee is made.

Part of what makes this coffee so extremely expensive is that the producer uses the very Panamanian Geisha beans described above.

The elephants are looked after extremely well by their Mahouts and they live a good life.

When the beans are ingested by the elephants it can take anywhere between 15 to 70 hours for the coffee to be digested and excreted.

As with the civet, an enzymatic reaction takes place in the stomach of the elephant.

Digestive acid breaks down the bitterness-causing protein in the coffee fruit.

Less protein equals less bitterness.

In general, herbivores utilize a lot more fermentation to digest their food which is great because it helps to bring out the sugar of the coffee and impart the fruit of a cherry into the bean.

Best price we’ve found: £162 /200g (USD$1,100/kg)

Black coffee takeaway cup

That’s over 46 times more expensive than the Starbucks House Blend.

Bear in mind that all of these prices are a retail price for beans. Price per cup at a cafe would be on another level!

Happily, the animal-dung process for creating sippable delicacies isn’t exclusive to the coffee world.

Tea-drinkers can now rejoice in the knowledge that a they too can get in on this recycled-goodness.
There have been some exciting plans in China to produce organic green tea which has been consumed by a panda bears.

Watch this space.

So whether it’s gone in and come out, drink in or drink out, talk to us about the best way to serve your coffee with our wide range of takeaway coffee cups.

Our bespoke design service means that your takeaway coffees can look as weird and wonderful as the coffee inside!

boutique black coffee
4 Packaging Design Trends of 2018
coffee cups of the future

The new year is upon us, time to make changes to your packaging for 2018.

Through a combination of our extensive industry knowledge (Takeaway-Packaging-inner-genius) and consulting a very large crystal ball in our office, we’ve been considering what will be in store for takeaway packaging in the next 12 months.

This article will tell you everything you need to know to have the trendiest packaging going!

In short, we’ve compiled the four major trends that are set to catch the eye of your customers in 2018. Here’s a run-down of creative ideas for those purchasing takeaway packaging which will ensure your packaging stays bang-on trend and ahead of the game.

 

Nostalgia – Old Fashioned & Retro Packaging

It’s not hard to notice the huge wave of throwback design currently happening.

All of a sudden shell suits, knitting, flares and dodgy hair is back in fashion and while that’s going on everyone is sipping ‘craft’ gin or prohibition-style cocktails. There’s still an insatiable appetite and desire to indulge in a bygone era.

People yearn for the past because they are seeking greater individuality which existed in times of less competition. You should aim to pander to this feeling.

Is it, perhaps, that what we’re all searching for is some integrity in our product choices and what we consume? Maybe a side-step from mass-produced crowded markets?

Nowadays many of us favour the ornate, we look for craftsmanship, the handmade and skilled approach.

This is showing no signs of slowing in the 12 months to come.

It’s this consumer preference that really encourages the personality of a brand to come to the fore. Companies must differentiate themselves and display their personalities through patterns and detailing on their packaging.

Let’s not forget, care and attention to detail on the packaging speaks volumes about the deliciousness of the food or drink on the inside. Do judge a falafel wrap by its packaging!

Stuck for ideas? Think paisley print, Dickensian sideburns, pictures of bicycles and moustaches.

Old fashioned coffee print
Awesome coffee cup

Textured Packaging & Labels

Texture on packaging and labelling is soaring in popularity and demand. This is because it includes other sensory feelings before contact is even made with the packaging contents.

In many cases texture plays a vital role in both style and function.

A perfect example of this and one that is guaranteed to set off your hot drinks on the right track in January is our very own Executive Paper Coffee Cups.
These use an eye-catching, trend-setting, two-tone grid design and ultra-firm ribbing which looks and feels great, even before you’ve tried the coffee!

Emboss, deboss, textured paper, textiles, whatever you choose, it’s bound to get bigger in the new year.

Check out our range of textured packaging.

Takeaway Packaging - Coffee Cups

Environmentally Focussed & Renewable Sources

Consumers and brands have become ever more environmentally conscious.

There is an increasing availability of renewable materials which also helps to promote their use. Those purchasing takeaway packaging can now get hold of more obscure materials such as wood fibres, shrimp shells, mushrooms or sugarcanes to replace harmful polymers.

Safe and responsible packaging is the go-to option for consumers who are concerned about the environment and who want to have greater control over their waste.

Of particular concern at the moment is the terrible issue of plastics in the ocean.

Last month, the Independent reported “around eight million tons of plastic makes its way into oceans each year, where it gets eaten by fish or birds. More than a million seabirds and 100,000 sea mammals die annually from getting caught in or swallowing the waste.”

To combat this the Chancellor is considering a tax on takeaway packaging with particular regard to single-use packaging. This follows the charge on plastic carrier bags.

Raising awareness is one thing but attacking the problem at its source is the only way that the problem will be resolved which is why the rise of zero-waste initiatives are driving the trend in eco-packaging.

Browse through our selection of green packaging options to consider how you can help.

compostable drinks cup

Minimalist Design

Our final trend spot which has entered onto the radar more recently is the minimalist approach to packaging design.

In many cases, we’ve seen a surge of packaging with ultra-minimal imagery or even the stripping away of graphic elements entirely.

Many brands are opting for a cleaner, ‘essentialist’ look which avoids noisiness and excessive information.

This theme is rife throughout the takeaway industry already and definitely looks set to stay as we’ve found that a number of brands want to customize just their labelling and leave the rest of the packaging plain, letting the material speak for itself.

Consider how you can adopt these trends into your packaging arsenal. A good brand and logo should cater for a versatile approach to packaging.

Get in touch for expert advice on choosing the right packaging styles to suit your company making 2018 your trendiest year yet!

7 Steps to Designing a Great Logo

We can all recall the logos of great brands and successful companies, but what makes them so good?

What makes Apple’s logo so distinctive?

How is it that Starbucks don’t need to write their name on their coffee cups?

For many companies, their logo is simply an extension of their brand and their message, directly correlating to the product or service they provide. Think Burger King; their logo is essentially just a burger.

For others, there’s a charming story behind the design. Apple picked their logo because they felt that apple is a friendly fruit.
Think about other associations with apples, Snow White for example: much like Apple hardware, she is beautiful, pure and a lover of apples. (Note, this example works if you ignore the poison).

Later, to make the logo unmistakably an apple and not say, a plum or a lemon, the ‘bite’ was added. Of course, this also allowed geeks take great pleasure in ‘byte’ puns.

So what about that strange-looking lady with the crown on Starbucks coffee cups?

This was actually conceived as a literary reference. Supposedly she was based on a Siren from Melville’s Moby-Dick and the name was taken from the Captain’s first mate, Starbuck.

There’s no doubt that although the Starbucks lady doesn’t scream ‘coffee’, its originality certainly makes it stand out from the crowd, not to mention the pleasing-green colouring. Instead, she screams ‘Starbucks’ (and possibly beautiful songs to lure sailors), and Starbucks screams coffee.

However a logo is initially conceived, it’s only through exploring the logos of brands such as Apple and Starbucks that we can learn from their success.

We have provided some lessons and important considerations which you can employ to make your logo more distinctive and appealing on takeaway packaging.

Simple

Logos are used as a form of rapid identification. Keeping things simple will mean that your customers can identify with a particular brand in an instant.

Have a look at the Starbucks logo and consider how simple and low in detail it is without losing any impact or clarity.

Remember to avoid over-complication. Your logo should be as concise as your own verbal description of what your do, just like when you’re at a party or a networking event and someone asks you what you do. Keep it clean, clear and avoid fussiness.

Distinctive

Aim to stand out and be distinctive, set yourself apart from the crowd. What can you do to be a little different without losing the elements of your message?

For the same reasons as keeping your logo simple, rapid recognition of your brand is key and the success of your branding and marketing will be down to how quickly customers identify with your logo.

If your logo gets lost in busy visual environments, how might this affect your advertising?

Targeted

Don’t forget to continue asking yourself questions about the relevance of your logo. Is it relevant and to your industry?

Does it speak to your target audience? Lots of pastile colours and cartoon characters might suit a younger audience better than an older one.

Just don’t rush to use pound signs if you’re in a luxury market, subtlety ought to prevail sometimes!

Versatile

For versatility, consider the application of your logo.

Will your logo work in a video as well as it might printed on a letterhead? Will its impact be diluted by the use of different sizes or formats?
This isn’t necessarily a bad thing, but simplicity will serve you well here (again) and help to ensure that in the face of versatility, your logo’s message remains clear and consistent.

What if colour were to be removed from the equation, would that cause anything be lost? Or what if your logo were to be set against a dark background instead of a light one?

Speak to a graphic designer about drawing up your logo in a vector format, this will ensure that no detail or quality is lost upon resizing.

Appropriate

Making sure that your logo is appropriate to your business will ensure that it remains true to your brand and that the marketing you do is effective. Apple’s logo is simple and aesthetically pleasing which appropriately reflects the simplistic design and beauty of its products.

If your logo is too obscure it might detract from your brand message. If it’s too obvious it might seem unoriginal and blend in with other logos in your industry.

Another point worth thinking about is avoiding an over-reliance on a particular object or theme relating to your business. This is important in case you decide that further down the line you want to expand your service offering.

Memorable

How easily can your logo be recalled in someone’s mind? It doesn’t always require seeing something hundreds of times over in order to recall the picture in your mind. Again, think back to Starbucks, it’s easy to conjure the image of the pointed crown and long, flowing hair of the siren.

Because it’s so memorable, Starbucks don’t need to include their name on their coffee cups. The green lady is unmistakably Starbucks.

This certainly isn’t an easy thing to achieve but ensuring you follow the other tips will certainly help you on your way – think simplicity and target audience for this one.

Maybe a literary reference isn’t such a jump when you consider the number of people that read books in coffee shops…

Timeless

Beards and check shirts might not always be trendy.

The same is true for your logo. Try to incorporate a degree of timelessness. Consider how quickly things can change across 3 years and bear this in mind for your logo design.

Things to avoid here are on-trend typefaces and imagery.

Talk to us about how our bespoke branding and design service can help you to make the most of your company brand and logo.

Once you have the logo design it’s time to decide what you’re going to print it on and to show if off to the world.

3 Festive Soup Recipes to Keep Your Customers Warm
Soup for bespoke pots

Even though Winter doesn’t officially begin until late in December, it’s started to turn very cold and we’ve definitely been feeling the effects here at Takeaway Packaging HQ.

We’ve been thinking about the best way to keep warm while we prepare for a busy festive season.

One suggestion was that we could line ourselves in super-insulating Double Wall Paperboard. After all, it’s the same material we use for some of our bespoke, branded coffee cups and that certainly stays hot.

It wasn’t until lunchtime two days ago, when the hunger pangs kicked in, that the perfect solution to keeping warm became obvious to us…Soup.

We love eating soup. We love making soup. We love designing pots for soup.

Are your customers short on time but don’t want to miss a cosy café soup lunch?

Look no further.

Our custom soup pots solve the cosy-soup/working-lunch dilemma. There’s simply no need for your customers to eat in and fall behind on work when they can take your soup with them.

Bespoke designs mean you can maintain your branding presence, and snug, branded lids mean that your delicious soup travels safely and secure, from kettle to desk.

We’ve selected 3 of our favourite recipes for soup inspired by the festive season to tempt you and your customers.

Winter soup

Creamy Cauliflower and Bacon Soup

This soup is simple, creamy, smokey and comforting. Bacon and cauliflower pair so well together and this is sure to be a winner.

Check out this awesome recipe in full here

(Makes 4 servings, scale as necessary)

You will need:
8 rashers of bacon, cut into pieces
1 medium onion, finely chopped
6 spring onions, white and pale green parts only, thinly sliced
4 medium cloves of garlic, thinly sliced
1 litre of chicken stock
2 bay leaves
350ml of heavy cream
1 head cauliflower, cut into florets
Salt and freshly ground black pepper

1.. Heat bacon in a large heavy-based pan, stirring constantly until bacon is completely crisp. Remove from the pan with a slotted spoon and set aside, leaving the fat in the pan.

2. Add onions, half the spring onions and garlic. Cook and stir constantly, scraping browned bits from bottom of the pan until the onions have softened.

3. Add chicken stock, bay leaves, cream and cauliflower then season to taste with salt and pepper. Cover and cook until cauliflower is tender.

4. Using a stick blender (or equivalent), blend soup until completely smooth (may need to be done in batches).

5. Strain if extra-smooth is desired. Stir in a little more hot chicken stock if too thick.

6. Season with salt and pepper and serve with sprinkled crispy bacon pieces and the remaining spring onions.

‘Mmmm bacon’

Spiced Butternut Squash Soup

This soup is perfect for curing wintery chills. It’s spicy, a bit different and contains a glug of Santa’s favourite drink.

Check out LuvMyFamily recipe for more details

(Makes 8 servings, scale as necessary)

You will need:
1.5kg of butternut squash, peeled and seeded
50g butter
1 medium onion
1 leek, sliced
2 cloves garlic, sliced
1 litre of chicken stock
2 large potatoes
1/8 tsp cayenne pepper
1/8 tsp ground allspice
1/8 tsp ground nutmeg
1/8 tsp ground ginger
Salt and freshly ground pepper
125ml sherry
125ml double cream
125ml milk
125ml soured cream (optional garnish)

1.. Preheat oven to 190 C. Pour small layer of water into a baking dish. Place the squash halves cut-side-down on the dish.

2. Bake for around 40 mins or until a fork can easily pierce the flesh. Allow to cool slightly, then remove the peel and set aside.

3. Melt the butter in a large pot over medium heat. Add the onion, leek and garlic and sauté for a few minutes until tender.

4. Pour the chicken stock into the pot. Add the potatoes and bring to the boil. Cook for about 20 mins or until soft.
Add the squash and mash with the potatoes until the chunks are small. Use a stick blender to purée the soup until smooth (a food processor used in batches would also work).

5. Season the soup with the cayenne pepper, allspice, nutmeg, ginger, salt and pepper. Stir in the sherry, cream and milk. Heat through, but do not boil.

6. After serving, top with a dollop of soured cream, and smile.

Mulligatawny Soup

Our final choice is a bold one. Similarly to number 2, it’s full of warming spices and wintery veg. This heritage-rich dish harks back to the British Raj and is steeped in history as much as it is peppery, curried-beef stock.
This is a soup for park benches in the winter and watching the world go by.

Credit to Waitrose for their fantastic recipe.

(Makes 4 servings, scale as necessary)

You will need:
2 tbsp olive oil
1 onion, finely chopped
250g minced beef
2 carrots, cut into 1cm cubes
300g butternut squash, cut into 1cm cubes
1 large red chilli, finely chopped
5cm piece ginger, finely chopped
1 tbsp Marsala curry paste
400g chopped tomatoes
1 litre beef stock
1 tbsp mango chutney
100g basmati rice
Handful fresh coriander, chopped

1.. Heat the olive oil in a large pan, and cook the onion for 4-5 minutes until beginning to soften. Add the minced beef, and cook with the onion until it is browned all over, breaking up with a wooden spoon as you go.

2. Stir in the carrots and butternut squash, and toss together with the mince and onions cooking for just a few minutes, then stir in the chilli and ginger, and cook for a further minute.

3. Add the curry paste and chopped tomatoes, and mix, then add the stock and mango chutney. Simmer for 25 minutes until the vegetables are tender.

4. Meanwhile, place the rice in a small saucepan and cover with cold water about 3cm above the level rice. Bring to the boil and simmer until all the water has been absorbed by the rice.

5. Remove from the heat, cover and leave to sit while the soup is cooking.

6. Stir the rice into the soup along with the chopped coriander. Then serve with a dollop of greek yoghurt.

There you have it, 3 soups we are sure will help you and your customers to survive the cold and start feeling festive.

Not as obsessed with soup as we are? Try filling our pots with a hearty winter stew or start the day right with porridge sprinkled with cinnamon and sugar.

Talk to us about designing your own soup cups, we can brand the lids too.

 

Loud & Proud: 5 ways your branding can generate leads organically
Branded Proud

The power of product branding can completely transform the marketing efforts of a business. For many businesses the packaging of products is as  important as the product itself. Sometimes it’s the first opportunity to communicate to a customer. The most successful businesses use branded packaging to promote a lifestyle or create an emotional connection with a product.

One such company that has nailed this is Harley Davidson, who need little introduction. It could be argued that there is nothing louder than a Harley Davidson motorbike and nothing prouder than someone riding one.

Now, you’re probably thinking that the Harley brand must be the product of a very costly marketing team and highly expensive media campaign over a number of years?

Think again. It is true that the company is over 100 years old, but that hasn’t been without its bumps in the road, namely its association with terrifying biker gangs. In reality, for the last 4 years running, Harley Davidson has spent just 15% of its marketing budget on traditional media.

Harley Davidson

Identify your audience

Here’s the thing, Harley Davidson isn’t selling motorbikes, they’re selling a lifestyle, an emotional attachment to the freeing and liberating experience of an open road. That’s what they’re marketing to. Bike sales are the byproduct.

John Russell, former MD of Harley Davidson Europe, once said:

“Harley Davidson sells to 43-year-old accountants the ability to dress in leather, ride through small towns and have people be afraid of them.”

No mention of engines, brakes, or steering. This is the emotional connection that the company nurtures. The very idea of Harley Davidson, its riders and community transcends way beyond the concept of an automotive manufacturer.

It’s important to recognise who are your customers and ask yourself who you are marketing to? Know their identity and embrace it, represent them and define them through your brand and your packaging.

Make your mark

Once you’ve identified your customer, you can focus your efforts on being noticed. Harley riders know that you don’t just ride a Harley Davidson, you need to dress the part as well, and naturally, only Harley leathers would do. You don’t need to own or even ride a bike to wear a jacket, fashion is open to anyone.

In this way, the brand became iconic.

Consumers form a community and loyalty soon follows. Harley riders embrace the culture as their way of life with wearers of their clothes turning into brand-advocates. How many companies can claim as many branded tattoos as Harley Davidson? If you make your mark, so will your customers.

Find a stage

A captive audience is great. A loyal following is even better. A passionate fan-base who spread their experiences by word-of- mouth, is the pinnacle of brand strength. In order to get to this stage your followers need to have a platform from which to shout to the masses and sing your praises. Harley Davidson recognised this and wanted to channel all the adulation and enjoyment of the Harley lifestyle. In doing so they created the Harley Owners Group (H.O.G.), connecting customers and expanding the network.

In order to fuel the effects of the platform and inspire greater loyalty, the H.O.G. is free to join for the first year and members are offered special promotions.

Harley Davidson

What’s left is a vehicle for organic brand promotion arrived at through treating their customers as family who participate in the production and promotion of the brand. Effectively, they are walking and talking billboards.

Crowd-source your ideas

Harley Davidson has built such a strong following and trusts their fan-base so much so that they invite their customers to share and create their own stories via a “Fan Machine” app on the company’s Facebook page. This is how they source their creative ideas, and by doing so, they have eradicated the need for a lead agency. What’s more, the customers couldn’t be happier that they can engage with the brand on such a direct and personal level.

Harley does use agencies for media and digital projects, but continues to rely on customers for creative ad ideas. As a result the company actually invests less than a million dollars on advertising each year.

Invest in your marketing

Harley Davidson realised that if they focus on their brand and their customers then new business leads would be generated organically. They would also be high quality and founded on a taste for kinsmanship, community, and becoming a feared 43-year- old accountant.

It’s all about understanding the full value of a lifetime customer. Imagine you run a business where the lifetime customer value is £15,000 then you could buy a lead for £4,500.

The cost of the lead might seem high, but you still make lots of money. That’s the mentality of marketing as an investment, not an expense. Teaching yourself to make this shift will help you to evaluate the high return that your investment could achieve.

Remember, the Harley Owners Group is free to join for the first year, so consider the cost of running this self-sustaining network against the potential revenue in motorbike sales. Consider also the cost of producing Harley Davidson leather jackets and associated apparel – a sellable product and a marketing tool.

Get in touch today to find out how could you invest in your marketing to make your brand and packaging work harder for you, for less.

Want to invest in your brand’s packaging? Contact us today for friendly and expert advice.

How to Brand Your Own Food Packaging Online
Takeaway Packaging

At Takeaway Packaging, we know that branding your products promotes your business and gives continuity to brand identity.
We wanted to make it as easy as possible for you to brand your takeaway & street food packaging, which is why we introduced the ‘Fancy Product Designer’.

What is the Fancy Product Designer?
The Fancy Product Designer features on all of our product pages. It enables users to brand their own packaging on screen & send it along to us for quoting. We’ve also added an additional enquiry form, here you can add your sizes, styles, quantities, your contact details and any further information you want us to know.

How to use
To use the product designer effectively, begin by selecting the images you wish to incorporate on your food packaging. As with most things, higher quality images will produce better looking products*.
Once you’re happy with your chosen images, select add image & follow the instructions shown. Images you have uploaded can be accessed in ‘add image’ at any time.

Takeaway Packaging | Create your own packaging
Fancy Product Designer

Next, decide on positioning and size. You can easily drag and drop elements to suit your desired look.

Takeaway Packaging
Fancy Product Designer

The final step is filling out the enquiry form and pushing send. This is where you will choose the size style and quantity. It is also beneficial to add the colours you require – including the colour of the packaging. It really is that simple.

If you’ve got your artwork & logos, but aren’t the best at design, send it along and we can help you out. Just leave us a comment and we’ll get our in-house design team straight on it. All food packaging is uniquely designed with your brand values and guidelines in mind. If you don’t see the product you’re looking for, get in touch with us – we’re positive we can help.

TIP!
For the best results, use PNG images or other files without backgrounds. This will create the most realistic and true to life appearance. please Ensure your images aren’t too large. This won’t hinder the process, but it will take you a while to shrink it down.

*Please note: this is purely for quoting purposes, the final artwork will be transferred onto a cutter guide prior to printing.