How to Design Packaging for a Subscription Service
subscription service design

Something which comes up an awful lot in the packaging channels of this world, is how best to design packaging suited to a subscription service.

Given our love of all things design and packaging, we thought we’d share some core tips on the sorts of things you need to consider about your packaging designs.

Using the example of a box, this will range from the dimensions of the box to the type of box used.

We follow with some pointers around graphic design and also cover the often overlooked aspect of enhanced advertising.

Many businesses will tell you that it’s often very easy to get carried away with the design elements of a new packaging idea.

While it’s fundamental to the success of a brand’s image and perception, it’s not all about design – choosing the right style and size of the box can hugely impact your profitability.

Subscription service gift

Size Matters – Think Inside The Box

Make sure you’re clear on exactly what will be going in the box or packaging each time you send it and try to use as small a box as possible.

This will help you in a number of ways:

Lower costs on manufacturing and materials (namely cardboard).

A smaller box, and subsequently a reduction in the weight of the box, leaves more allowance for weight of the items themselves, resulting in lower overall shipping costs.

Client retention: customers will perceive the contents to be of greater value – the smaller the box, the fuller it seems

Whereas, if your box is too big and there’s too much space for your products, it will seem underfilled.

In cases where you need to send larger packaging to accommodate an anomaly item, go for two!

Even with two on the odd occasion, you’ll find that you still achieve a saving on your shipping costs – 11 months smaller box and 1 month two boxes.

subscription service items

What’s Your Style?

There are a lot of factors to consider here:

Is your box suitable to ship as it is, or will you need a secondary box to ship it in?

What about the style?

Keep in mind your budget here: 2-piece trays tend to give an impression of higher quality but this might mean you need to use a secondary shipping box – increasing your shipping costs.

On the other hand, tuck-fold closures are great for rapid production. You can cut down on labour and packing time by packing in advance.

One great tip is to use the shipping label as the securing tape.

Holding on to the pennies? Then the classic stock box aka one-piece folder cut-out might be the right option for you.

However, if you want a custom, non-stock shape then you may find you need to purchase the box-shape-cutter itself, once you’ve had it made.

Office subscription service

Think Outside The Box

The best way to think of your box is as a piece of directly mailed advertising with a 100% engagement rate!

It’s like sending an email you know is going to be opened.

This is your opportunity to sell through your packaging.

It’s completely up to you what elements you include, whether calls to action, offers or incentives.

Think social media sharing prompts, upsell offers or refer a friend options as great ways to increase sales.

Whatever it is, remember to test and measure.

subscription service design

Graphic design & Artwork

Creating your own artwork is extremely rewarding but equally time consuming and difficult to do if you want a really professional finish.

If you don’t have an in-house graphic designer, then don’t despair!

We have a team dedicated to designing and producing fully bespoke, personal designs that are the perfect representation of your brand.

Generally speaking, on the graphic design and printing front, the more varied and full of colour your design, the more it’ll cost to print.

Using laminate coverings can create a very clean cut finish suited to more premium-styled packages.

Stay aware of the different features, forms and styles as these will either hurt or boost your bottom line in different ways!

Subscription service art design

Partner Up!

At Takeaway Packaging we provide a completely custom packaging service to suit any brand.

With our packaging and design expertise alongside our legendary joke-telling and enviable good looks, we make the perfect partner for your subscription packaging service.

To find out much more about the options available, drop us a line and let’s chat!

How to make your packaging stand out from the crowd
Starbucks packaging

The Starbucks logo is a globally recognised icon and one which surrounds the household name.

A familiar face to crowded high streets with a calming-green background, it’s undeniable that Starbucks coffee cups stand out from the crowd… or is it?

Is it really fair to say that a plain white cup with a green logo jumps out of any picture or view and meets your eye instantly?

Probably not.

What is true, is that when you do see that green logo with the siren/maiden/lady thing, it’s unmistakably ‘Starbucks’.

Last December, and piloted initially in the US, Starbucks launched a packaging campaign so great they gained the highest number of video views that season for their campaign advert:

Over 76 million views in under 1.5 months!

They beat all other brands across the whole period of Thanksgiving through to New Year 2018!

How?

They made their already iconic cup unusual and exciting.

Starting with an initial concept for the design of the holiday-season coffee cup, the cup featured seasonal, warming outlines of images of Christmas and merriment; wrapped presents, snowflakes and coca, all nestled around the Starbucks logo.

Starbucks pink packaging
Credit: Starbucks

Their short video, below, simply explained that you can “make the holiday your own” then featured the newly designed cup changing colours – you design your own!

The cups in the advert feature all different colour schemes, vibrant and bold.

Even if the cups were coloured in terribly, they would be an object of humour and still likely standout.

Artists and within-the-lines-perfectionists would have really gone for it, only for the cup to then serve as a work of art and, you guessed it, free, ‘boosted’ advertising for Starbucks!

The campaign ticked all the boxes for the consumer; interaction and engagement with the product/brand, something different, something exciting (adults get to be big kids), and most of all, something personal.

 

Top Tips For Standout Packaging

As with Starbucks, doing something different to other people similar to you, will go a long way towards making you standout.

Though no longer trading, Californian-based bakers The Crazy Good Bread Co, are an example of a company whose packaging stood out because it was unusual:

standout bread packaging

Doing something slightly ‘against the grain’ will help you to get your packaging noticed, and that includes packaging your bread in a weird card holder thing.

Staying ahead of the curve is another way for your packaging to to stand out.

At a time when environmental concerns have never been higher, ensuring that you fully embrace the green/eco-friendly approach to waste and packaging will serve you really well.

Given that there are many, many businesses yet to do so, you will establish your brand as a conscious and progressive company that listens to its customers and considers carefully its own ethos and attitudes – this is a powerful consideration that certainly doesn’t go unnoticed.

Have a think about keeping it simple.

An effective way to make your takeaway packaging stand out from the crowd is to strip back your packaging.

Consider simple paper-wrapping techniques fastened and sealed with a sticker featuring a strong logo.

Stickers can be custom designed with your logo and the simplicity of the packaging will seem intriguing in its modesty and harks back to a more traditional approach to packaging takeaway food.

 

If you’ve got some ideas that you’re not sure of or you’re looking for inspiration to build on an already outstanding packaging concept then get in touch with our in-house design time who will be happy to bounce some ideas around and offer some advice.

Our Environmental Statement
Takeaway Packaging
#TAKEAWAYPACKAGINGFORCHANGE

Takeaway Packaging recognises that it has a responsibility to the environment beyond legal and regulatory requirements. Our group of companies are committed to reducing our environmental impact and are continually improving our environmental performance as an integral part of our strategy and operating methods.

Our approach to takeaway packaging is changing . . .

Over the last few years, it has become more apparent that we need to consider and find ways of ensuring that the disposable ‘one use’ packaging we supply is more environmentally friendly. There are many misconceptions, due to the way packaging is often marked, that an item is recyclable, when in fact, it needs to be sent to a specialist facility.

Takeaway Packaging actively encourage customers to change their standard food packaging by offering alternatives that are recyclable, compostable or biodegradable.

We endeavour to

• Always offer our customers an alternative, environmentally friendly product
• Inform our customers of new developments and options available
• Use materials from sustainable sources

By 2020, we aim to convert all our existing customers to biodegradable and compostable food and drink packaging. We’d also like to take the opportunity to invite anyone thinking about switching to compostable products to get in touch with us for a full consultation.

Keep up to date by following us @TakeawayPack on Twitter or @takeawaypackaging on Facebook and Instagram

Takeawayn Packaging

4 Packaging Design Trends of 2018
coffee cups of the future

The new year is upon us, time to make changes to your packaging for 2018.

Through a combination of our extensive industry knowledge (Takeaway-Packaging-inner-genius) and consulting a very large crystal ball in our office, we’ve been considering what will be in store for takeaway packaging in the next 12 months.

This article will tell you everything you need to know to have the trendiest packaging going!

In short, we’ve compiled the four major trends that are set to catch the eye of your customers in 2018. Here’s a run-down of creative ideas for those purchasing takeaway packaging which will ensure your packaging stays bang-on trend and ahead of the game.

 

Nostalgia – Old Fashioned & Retro Packaging

It’s not hard to notice the huge wave of throwback design currently happening.

All of a sudden shell suits, knitting, flares and dodgy hair is back in fashion and while that’s going on everyone is sipping ‘craft’ gin or prohibition-style cocktails. There’s still an insatiable appetite and desire to indulge in a bygone era.

People yearn for the past because they are seeking greater individuality which existed in times of less competition. You should aim to pander to this feeling.

Is it, perhaps, that what we’re all searching for is some integrity in our product choices and what we consume? Maybe a side-step from mass-produced crowded markets?

Nowadays many of us favour the ornate, we look for craftsmanship, the handmade and skilled approach.

This is showing no signs of slowing in the 12 months to come.

It’s this consumer preference that really encourages the personality of a brand to come to the fore. Companies must differentiate themselves and display their personalities through patterns and detailing on their packaging.

Let’s not forget, care and attention to detail on the packaging speaks volumes about the deliciousness of the food or drink on the inside. Do judge a falafel wrap by its packaging!

Stuck for ideas? Think paisley print, Dickensian sideburns, pictures of bicycles and moustaches.

Old fashioned coffee print
Awesome coffee cup

Textured Packaging & Labels

Texture on packaging and labelling is soaring in popularity and demand. This is because it includes other sensory feelings before contact is even made with the packaging contents.

In many cases texture plays a vital role in both style and function.

A perfect example of this and one that is guaranteed to set off your hot drinks on the right track in January is our very own Executive Paper Coffee Cups.
These use an eye-catching, trend-setting, two-tone grid design and ultra-firm ribbing which looks and feels great, even before you’ve tried the coffee!

Emboss, deboss, textured paper, textiles, whatever you choose, it’s bound to get bigger in the new year.

Check out our range of textured packaging.

Takeaway Packaging - Coffee Cups

Environmentally Focussed & Renewable Sources

Consumers and brands have become ever more environmentally conscious.

There is an increasing availability of renewable materials which also helps to promote their use. Those purchasing takeaway packaging can now get hold of more obscure materials such as wood fibres, shrimp shells, mushrooms or sugarcanes to replace harmful polymers.

Safe and responsible packaging is the go-to option for consumers who are concerned about the environment and who want to have greater control over their waste.

Of particular concern at the moment is the terrible issue of plastics in the ocean.

Last month, the Independent reported “around eight million tons of plastic makes its way into oceans each year, where it gets eaten by fish or birds. More than a million seabirds and 100,000 sea mammals die annually from getting caught in or swallowing the waste.”

To combat this the Chancellor is considering a tax on takeaway packaging with particular regard to single-use packaging. This follows the charge on plastic carrier bags.

Raising awareness is one thing but attacking the problem at its source is the only way that the problem will be resolved which is why the rise of zero-waste initiatives are driving the trend in eco-packaging.

Browse through our selection of green packaging options to consider how you can help.

compostable drinks cup

Minimalist Design

Our final trend spot which has entered onto the radar more recently is the minimalist approach to packaging design.

In many cases, we’ve seen a surge of packaging with ultra-minimal imagery or even the stripping away of graphic elements entirely.

Many brands are opting for a cleaner, ‘essentialist’ look which avoids noisiness and excessive information.

This theme is rife throughout the takeaway industry already and definitely looks set to stay as we’ve found that a number of brands want to customize just their labelling and leave the rest of the packaging plain, letting the material speak for itself.

Consider how you can adopt these trends into your packaging arsenal. A good brand and logo should cater for a versatile approach to packaging.

Get in touch for expert advice on choosing the right packaging styles to suit your company making 2018 your trendiest year yet!

7 Steps to Designing a Great Logo

We can all recall the logos of great brands and successful companies, but what makes them so good?

What makes Apple’s logo so distinctive?

How is it that Starbucks don’t need to write their name on their coffee cups?

For many companies, their logo is simply an extension of their brand and their message, directly correlating to the product or service they provide. Think Burger King; their logo is essentially just a burger.

For others, there’s a charming story behind the design. Apple picked their logo because they felt that apple is a friendly fruit.
Think about other associations with apples, Snow White for example: much like Apple hardware, she is beautiful, pure and a lover of apples. (Note, this example works if you ignore the poison).

Later, to make the logo unmistakably an apple and not say, a plum or a lemon, the ‘bite’ was added. Of course, this also allowed geeks take great pleasure in ‘byte’ puns.

So what about that strange-looking lady with the crown on Starbucks coffee cups?

This was actually conceived as a literary reference. Supposedly she was based on a Siren from Melville’s Moby-Dick and the name was taken from the Captain’s first mate, Starbuck.

There’s no doubt that although the Starbucks lady doesn’t scream ‘coffee’, its originality certainly makes it stand out from the crowd, not to mention the pleasing-green colouring. Instead, she screams ‘Starbucks’ (and possibly beautiful songs to lure sailors), and Starbucks screams coffee.

However a logo is initially conceived, it’s only through exploring the logos of brands such as Apple and Starbucks that we can learn from their success.

We have provided some lessons and important considerations which you can employ to make your logo more distinctive and appealing on takeaway packaging.

Simple

Logos are used as a form of rapid identification. Keeping things simple will mean that your customers can identify with a particular brand in an instant.

Have a look at the Starbucks logo and consider how simple and low in detail it is without losing any impact or clarity.

Remember to avoid over-complication. Your logo should be as concise as your own verbal description of what your do, just like when you’re at a party or a networking event and someone asks you what you do. Keep it clean, clear and avoid fussiness.

Distinctive

Aim to stand out and be distinctive, set yourself apart from the crowd. What can you do to be a little different without losing the elements of your message?

For the same reasons as keeping your logo simple, rapid recognition of your brand is key and the success of your branding and marketing will be down to how quickly customers identify with your logo.

If your logo gets lost in busy visual environments, how might this affect your advertising?

Targeted

Don’t forget to continue asking yourself questions about the relevance of your logo. Is it relevant and to your industry?

Does it speak to your target audience? Lots of pastile colours and cartoon characters might suit a younger audience better than an older one.

Just don’t rush to use pound signs if you’re in a luxury market, subtlety ought to prevail sometimes!

Versatile

For versatility, consider the application of your logo.

Will your logo work in a video as well as it might printed on a letterhead? Will its impact be diluted by the use of different sizes or formats?
This isn’t necessarily a bad thing, but simplicity will serve you well here (again) and help to ensure that in the face of versatility, your logo’s message remains clear and consistent.

What if colour were to be removed from the equation, would that cause anything be lost? Or what if your logo were to be set against a dark background instead of a light one?

Speak to a graphic designer about drawing up your logo in a vector format, this will ensure that no detail or quality is lost upon resizing.

Appropriate

Making sure that your logo is appropriate to your business will ensure that it remains true to your brand and that the marketing you do is effective. Apple’s logo is simple and aesthetically pleasing which appropriately reflects the simplistic design and beauty of its products.

If your logo is too obscure it might detract from your brand message. If it’s too obvious it might seem unoriginal and blend in with other logos in your industry.

Another point worth thinking about is avoiding an over-reliance on a particular object or theme relating to your business. This is important in case you decide that further down the line you want to expand your service offering.

Memorable

How easily can your logo be recalled in someone’s mind? It doesn’t always require seeing something hundreds of times over in order to recall the picture in your mind. Again, think back to Starbucks, it’s easy to conjure the image of the pointed crown and long, flowing hair of the siren.

Because it’s so memorable, Starbucks don’t need to include their name on their coffee cups. The green lady is unmistakably Starbucks.

This certainly isn’t an easy thing to achieve but ensuring you follow the other tips will certainly help you on your way – think simplicity and target audience for this one.

Maybe a literary reference isn’t such a jump when you consider the number of people that read books in coffee shops…

Timeless

Beards and check shirts might not always be trendy.

The same is true for your logo. Try to incorporate a degree of timelessness. Consider how quickly things can change across 3 years and bear this in mind for your logo design.

Things to avoid here are on-trend typefaces and imagery.

Talk to us about how our bespoke branding and design service can help you to make the most of your company brand and logo.

Once you have the logo design it’s time to decide what you’re going to print it on and to show if off to the world.

3 Festive Soup Recipes to Keep Your Customers Warm
Soup for bespoke pots

Even though Winter doesn’t officially begin until late in December, it’s started to turn very cold and we’ve definitely been feeling the effects here at Takeaway Packaging HQ.

We’ve been thinking about the best way to keep warm while we prepare for a busy festive season.

One suggestion was that we could line ourselves in super-insulating Double Wall Paperboard. After all, it’s the same material we use for some of our bespoke, branded coffee cups and that certainly stays hot.

It wasn’t until lunchtime two days ago, when the hunger pangs kicked in, that the perfect solution to keeping warm became obvious to us…Soup.

We love eating soup. We love making soup. We love designing pots for soup.

Are your customers short on time but don’t want to miss a cosy café soup lunch?

Look no further.

Our custom soup pots solve the cosy-soup/working-lunch dilemma. There’s simply no need for your customers to eat in and fall behind on work when they can take your soup with them.

Bespoke designs mean you can maintain your branding presence, and snug, branded lids mean that your delicious soup travels safely and secure, from kettle to desk.

We’ve selected 3 of our favourite recipes for soup inspired by the festive season to tempt you and your customers.

Winter soup

Creamy Cauliflower and Bacon Soup

This soup is simple, creamy, smokey and comforting. Bacon and cauliflower pair so well together and this is sure to be a winner.

Check out this awesome recipe in full here

(Makes 4 servings, scale as necessary)

You will need:
8 rashers of bacon, cut into pieces
1 medium onion, finely chopped
6 spring onions, white and pale green parts only, thinly sliced
4 medium cloves of garlic, thinly sliced
1 litre of chicken stock
2 bay leaves
350ml of heavy cream
1 head cauliflower, cut into florets
Salt and freshly ground black pepper

1.. Heat bacon in a large heavy-based pan, stirring constantly until bacon is completely crisp. Remove from the pan with a slotted spoon and set aside, leaving the fat in the pan.

2. Add onions, half the spring onions and garlic. Cook and stir constantly, scraping browned bits from bottom of the pan until the onions have softened.

3. Add chicken stock, bay leaves, cream and cauliflower then season to taste with salt and pepper. Cover and cook until cauliflower is tender.

4. Using a stick blender (or equivalent), blend soup until completely smooth (may need to be done in batches).

5. Strain if extra-smooth is desired. Stir in a little more hot chicken stock if too thick.

6. Season with salt and pepper and serve with sprinkled crispy bacon pieces and the remaining spring onions.

‘Mmmm bacon’

Spiced Butternut Squash Soup

This soup is perfect for curing wintery chills. It’s spicy, a bit different and contains a glug of Santa’s favourite drink.

Check out LuvMyFamily recipe for more details

(Makes 8 servings, scale as necessary)

You will need:
1.5kg of butternut squash, peeled and seeded
50g butter
1 medium onion
1 leek, sliced
2 cloves garlic, sliced
1 litre of chicken stock
2 large potatoes
1/8 tsp cayenne pepper
1/8 tsp ground allspice
1/8 tsp ground nutmeg
1/8 tsp ground ginger
Salt and freshly ground pepper
125ml sherry
125ml double cream
125ml milk
125ml soured cream (optional garnish)

1.. Preheat oven to 190 C. Pour small layer of water into a baking dish. Place the squash halves cut-side-down on the dish.

2. Bake for around 40 mins or until a fork can easily pierce the flesh. Allow to cool slightly, then remove the peel and set aside.

3. Melt the butter in a large pot over medium heat. Add the onion, leek and garlic and sauté for a few minutes until tender.

4. Pour the chicken stock into the pot. Add the potatoes and bring to the boil. Cook for about 20 mins or until soft.
Add the squash and mash with the potatoes until the chunks are small. Use a stick blender to purée the soup until smooth (a food processor used in batches would also work).

5. Season the soup with the cayenne pepper, allspice, nutmeg, ginger, salt and pepper. Stir in the sherry, cream and milk. Heat through, but do not boil.

6. After serving, top with a dollop of soured cream, and smile.

Mulligatawny Soup

Our final choice is a bold one. Similarly to number 2, it’s full of warming spices and wintery veg. This heritage-rich dish harks back to the British Raj and is steeped in history as much as it is peppery, curried-beef stock.
This is a soup for park benches in the winter and watching the world go by.

Credit to Waitrose for their fantastic recipe.

(Makes 4 servings, scale as necessary)

You will need:
2 tbsp olive oil
1 onion, finely chopped
250g minced beef
2 carrots, cut into 1cm cubes
300g butternut squash, cut into 1cm cubes
1 large red chilli, finely chopped
5cm piece ginger, finely chopped
1 tbsp Marsala curry paste
400g chopped tomatoes
1 litre beef stock
1 tbsp mango chutney
100g basmati rice
Handful fresh coriander, chopped

1.. Heat the olive oil in a large pan, and cook the onion for 4-5 minutes until beginning to soften. Add the minced beef, and cook with the onion until it is browned all over, breaking up with a wooden spoon as you go.

2. Stir in the carrots and butternut squash, and toss together with the mince and onions cooking for just a few minutes, then stir in the chilli and ginger, and cook for a further minute.

3. Add the curry paste and chopped tomatoes, and mix, then add the stock and mango chutney. Simmer for 25 minutes until the vegetables are tender.

4. Meanwhile, place the rice in a small saucepan and cover with cold water about 3cm above the level rice. Bring to the boil and simmer until all the water has been absorbed by the rice.

5. Remove from the heat, cover and leave to sit while the soup is cooking.

6. Stir the rice into the soup along with the chopped coriander. Then serve with a dollop of greek yoghurt.

There you have it, 3 soups we are sure will help you and your customers to survive the cold and start feeling festive.

Not as obsessed with soup as we are? Try filling our pots with a hearty winter stew or start the day right with porridge sprinkled with cinnamon and sugar.

Talk to us about designing your own soup cups, we can brand the lids too.

 

Why our BRC Accreditation is a crucial element of our service

BRC, which stands for British Retail Consortium, is the number one global market leading GFSI (Global Food Safety Initiative) scheme. Our BRC Accreditation allows us to store food & non-food grade packaging and stationery items destined for restaurants, food retailers, hotels or any other business that handles food, or where products come in to contact with food.
This accreditation means that we follow strict working guidelines to ensure the supply chain meets industry standards, and that our products are manufactured to industry quality standards & are stored in a clean controlled environment. View our certificate here.

Why BRC is important to us
  • BRC is a mark of good working practice
  • All products manufactured by Packme are subjected to vigorous quality checks
  • Every item that is manufactured, stored and distributed by Packme has full traceability
Why BRC is important to our customers
  • Customer are assured that their goods are manufactured to European Environmental Standards
  • Products are stored in secure and hygienic environment
  • Products are handled and distributed with full traceability

Our customers are safe in the knowledge that they are dealing with a business that reaches high levels of competence, in all critical areas.

There are 4 businesses within our group.
We work very closely together to offer our clients a complete, reliable and friendly service.

TAKEAWAY PACKAGING

Takeaway Packaging create branded food packaging. We offer a comprehensive service, from initial concepts all the way through to delivery. Our expertise allows us to work closely with clients to create visually appealing products.

PACKME PROMOTIONAL

Packme are specialists in creating children’s activity packs and promotional merchandise. We design activity packs that are both educational and fun. We have an exciting range in our online shop for smaller users. Our promotional products are often completely bespoke and unique to client requirements to support their campaigns or promotions

PACKAGING SUPPLIES

Packaging Supplies have been supplying industries in the United Kingdom and Europe with packaging materials and corrugated boxes for well over 30 years. Our emphasis is on bespoke corrugated boxes and folding cartons, as well as supplying general packaging products. Our online shop is packed with an extensive range of boxes & everything you need to package, store and ship your products.

MOVING BOXES DIRECT

Moving Boxes Direct offers a hassle-free solution to moving. Our packing kits incorporate everything you’ll need, including boxes, tape and bubble wrap. We have produced the ideal moving kit that has been tried and tested. We also offer a create your own service that enables you to create your own moving kit.