Cobbs Farm

branded paper cups

case study

Cobbs Farm were originally using a standard unbranded cup to serve their takeaway hot drinks. Takeaway Packaging approached them to discuss and demonstrated the benefits of using a branded paper cup within their cafes. We were able to offer a price that was competitive in comparison to their standard cup supplier with the added attraction of personalised branding. The early stages of the design process began with samples, we wanted to ensure they had a variety of visual models to compare and work from. Initially, Cobbs had been keen on a black paper cup with their logo and slogan printed in white. However, after receiving the first mock-up of the product, they decided that a Kraft cup was better suited to their brand’s identity.

Usually Kraft cups have a white base but neither, Takeaway Packaging or Cobbs Farm were too keen on this look. We suggested using Kraft material throughout, which visually was much more appealing, pairing it with a black lid, the final cup is sophisticated and modern.

Before going ahead with production, a final mock- up was supplied for sign-off and approval………..