All You Need to Know About Cannes Lions Award Show?

This event has been called the most creative week of the year! If you are not at Cannes Lions this year, you’ll be playing catch up for the next 12 months. From the 17th – 21st June 2019 this is all anyone will be talking about. It is your annual chance to get the insight and intelligence you need to supercharge your brand for the future.

What is the purpose of this event?

Cannes Lions is the only global event that covers every aspect of how the industry is evolving. There’s nothing else that comes even close. This event is where brands, agencies, media companies and consultancies discover the meaning of creativity and how creative marketing works in the real world!

What will I find at this festival?

You will expect five days of inspiration, meetings, discoveries and talks tackling big issues and real-life problems head on in stimulating and pragmatic ways. Every moment is aimed to provide you with tools and knowledge to improve business performance and results in marketing creativity.

Here are the 10 questions the festival will answer:

  • How can you infiltrate popular culture and stay relevant at scale?
  • How do we strike the right balance between purpose and profit?
  • How can creative strategy build brands to drive performance and growth?
  • How can modern technologies improve the art of storytelling?
  • How do we use creativity to drive exceptional consumer experiences?
  • What creative business models thrive in a direct consumer world?
  • How can we drive diversity of thought to deliver more positive and better work?
  • How can creativity deliver competitive advantage in the long and short term?
  • How can we meet consumers wherever they are in both physical and digital world?
  • How do we fix the issue of trust, ethics and transparency in creative marketing communication?

Who will be speaking at this event?

There are many speakers at this event over the five days. There are big names like Alfonso Cuarón (Mexican film director), Shonda Rhimes (American television producer), Dwayne Wade (American basketball player), John Legend (singer-songwriter), Kerry Washington (American actress), Steven Pinker (Harvard Professor). This is only a handful of people! Why not take a look at who else will be there.

How much are tickets?

There is a wide range of passes with prices ranging from £359 to £22,810 so as you can see, this is a premium event with A-Listers attending! However, if this is not in your price range and you do not have the time to attend then there is a digital pass available for £173. If you were to get this pass you can access 8 mainstage talks a day, the award show and curated content. This is available for 2 weeks, either watch it live or on demand.

What has this event got to do with Takeaway Packaging?

Now this is something you may have been thinking when reading this blog, so let us explain. Now you may have heard of a company called Spotify – they are a Swedish media-services provider founded in 2006. There primary business is its audio streaming platform that provides DRM-protected music and podcasts from record labels and media companies.

We created a 4oz Single Wall Cup, a 3oz Ice Cream Tub and an 8oz Double Wall Cup, all of which are PLA material, making them fully recyclable and compostable. PLA stands for polylactic acid and it is a vegetable-based plastic material consisting of renewable materials. We were given three different sets of artwork for each product made, which is they there ids a slight difference in colour.

How long did it take to produce?

All three of these products were created in 20 days and have a minimum order of 1,000 units (when branding them) and the turnaround time is 2-3 weeks. So if you are interested in creating your own branded packaging then give us a call 01753 655344 or email us at [email protected].

Was the customer happy with the final product?

They were extremely happy as we were able to create the goods within a short amount of time and we were able to ship them to Cannes with plenty of time to spare.

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