Branded packaging can help you transform your casual baking hobby into a full-time career.
Home baking businesses have been on the rise. At the beginning of the first national lockdown in 2020, people turned to their kitchens when other activities were no longer feasible, resulting in an explosion of baking-from-home businesses.
Many people have since turned their back on their careers in favour of their success in home baking, but this has meant competition is fiercer than ever before. With so many home baking businesses popping up all over the country, how can you make your baking brand stand out?
How Can I Make My Home Baking Business Successful?
In 2016, Alana Spencer won The Apprentice, taking her home baking business into the stratosphere. National television might not be your thing, so we thought we’d give you some tips on achieving sweet success without Lord Sugar.
Once you’ve proven your products to your friends, family and neighbours, baking can become a great source of income. When you’re first starting, it can be hard to imagine you’d ever make money from creating and selling homemade baked goods, but we’re here to help you put the “profit” in your “profiteroles”.
Here’s a step-by-step breakdown of things you need to consider if you want to start a home baking business or make your home baking business more successful:
1. Set up Your Business Correctly
If your solo baking project is taking off, registering as a sole trader is the best way to ensure you don’t land yourself in trouble with the taxman. If you’re at the stage where you’re formally employing people — not just roping in the help of your partner or kids — it might be better to form a limited company, so speak to an adviser who’ll help you make the right decisions when establishing your business.
There are also many other elements you need to consider, from liability insurance to health and safety standards, which will protect you from any mishaps that can easily occur in the catering industry. It’s also worth considering how you’re going to receive money, as cash makes certain aspects of your business easier, whereas setting up a business bank account will help you keep track of your payments, earnings and expenses.
2. Consider the Logistics of Your Operation
Once you’ve taken care of all the dull — yet necessary — stuff, you can start to think about how your business will operate. Starting locally is a good idea, as you’ll be able to spend a lot less time travelling and more time in the kitchen, doing what you’re best at. It’ll also save you fuel in the short term while your revenue grows.
Eventually, you might want to consider delivering your baked goods via mail. This isn’t unheard of, as companies like Positive Bakes and Simply Cake Co. have found it a great way to expand their business. But it comes with a few risks, like contamination and lost, delayed, or damaged deliveries. So, to mitigate these risks, you need appropriate packaging.
3. Get the Right Packaging
No matter your ambitions for your business, the right packaging will benefit your brand. Opt for eco-friendly packaging wherever possible to avoid the use of plastic-based products. Not only do plastics harm the environment, but they can also negatively affect people’s health, so steer clear of synthetics at all costs.
Your packaging is the first thing your customers will come into contact with, even before they take their first bite of your delicious baked goods. First impressions mean a lot, and it might be the difference between keeping your baking business a part-time side-gig or a full-time job.
4. Promote Your Business
So, your doughnuts are delectable, your cakes are ace and your brownies are the bomb; now it’s time to promote your business! You’ll want to explore several marketing angles to see which proves most effective, but one of the most influential and inexpensive ways to promote your brand is with branded packaging.
A great custom design will help you build brand awareness, promote customer loyalty and generate brand advocacy — an aspect of your marketing you’ll want to focus on heavily across social media marketing channels. If you’ve created a cool logo or come up with a snappy slogan, incorporate these into your packaging to push your brand further. If you haven’t got this far, our experienced in-house design team would be more than happy to help you create them.
5. Make Your Business Sustainable
Sustainability is a broad term, but it’s something that’ll help you develop your business and make it something you want to continue doing long into the future. In some cases, turning your hobby into a business can make it less fun. The pressure to produce tasty treats 24/7 can make something you used to take pleasure in a chore. To avoid burning out before your business gets going, make what you’re doing is as sustainable as possible.
That means taking on a sensible amount of orders, carefully managing your budgets and, of course, using eco-friendly products that make your business sustainable in an environmental context. All of our packaging — including our branded packaging — is made from responsibly sourced, non-toxic, biodegradable materials that help preserve the planet’s resources while protecting your baked goods, making us an obvious choice for all your packaging needs.
Ready to take your home bakery to the next level? Get a free design quote from our expert, in-house team and start building your brand today. For everything else, check out our online shop and explore a huge range of sustainable packaging solutions.