The takeaway and fast-food industry is growing rapidly — especially during the global pandemic where Brits increased their spend on takeaways by 42%. We’re a nation that loves a good takeaway on a Friday night so much that it’s almost ingrained in our culture.
But, takeaways aren’t just for savoury meals — they’re for sweeter treats too. The bakery industry in the UK alone is worth a whopping £3 billion. If you’re a dessert vendor, you’ll know that baked goods come in all shapes and sizes and are often very delicate. Icing or intricate toppings fall victim to inadequate packaging, arriving in your customer’s hands in bits and pieces.
Cookies, cakes, desserts and more rely on their presentation to drive sales. Colourful desserts, in particular, have become increasingly popular due to social media trends — so maintaining presentation is one of the biggest priorities in dessert packaging.
We’re also moving into the age of sustainability, where customers are actively seeking to shop eco-consciously. So, the best packaging for your desserts needs to be functional, protective and eco-friendly to impress your consumer base. It’s time to ditch the plastic and rethink your cookies and cake packaging for the future. Let’s kick things off with a compilation of the best sustainable packaging alternatives for desserts.
Captivating Cakes & Cookies Packaging
One of the most important aspects of cake packaging is to make sure your desserts are covered. Invest in a specific cake box or containers with leak-proof lids to keep your goods fresh and in good condition.
Plastic packaging is often a popular choice, but it’s not sustainable. We’re already producing over 380 million tonnes of plastic waste per year as a planet — so it’s time to look at more environmentally friendly options.
For an eco-friendly alternative to plastic packaging, transition to Kraftware. Kraft material is made from wood pulp, sourced from responsibly managed and sustainable forests. Kraftware is just as durable as plastic and remarkably tear-resistant.
Our range of Kraftware cake boxes fits the bill. They’re easy to open and store flat, with a useful handle which locks all four sides into place. These cake boxes are also recyclable, biodegradable and compostable — perfect for eco-conscious customers. Choose between sizes 140x140mm and 200x200mm to effectively protect and innovatively present your cakes.
How Do You Package Desserts?
When it comes to dessert packaging, feel free to think outside the box a little bit. Specific packaging marketed for savoury products is actually the ideal choice for your sweet treats.
Consider biodegradable meal boxes if you sell cookies or other resilient baked goods like brownies and flapjacks, consider biodegradable meal boxes. Meal boxes are sturdy packaging options which provide easy access to your delectable bites.
Our range of pizza and meal boxes are food-grade standard thanks to a clever design tweak. Most cardboard food boxes require additional greaseproof paper, but we’ve lined the inside with virgin Kraft paper, providing higher grease resistance. Customers can also enjoy your products guilt-free as all our pizza and meal boxes are recyclable or compostable.
Our client, Bueno Gelato, used one of our pizza boxes with a custom design with the help of our in-house creative team. Even the inks used are water-based and eco-friendly. All that’s required is a little imagination and the switch to sustainability has never been easier.
Packaging for Other Desserts
Desserts often have a reputation for looking as good as they taste. If you want your treats to be on display to your customers, utilise one of our salad boxes which features a PLA window. PLA (Polylactic acid) is derived from renewable resources like sugar cane or cornstarch — so even if it’s clear, it doesn’t have to be plastic!
Before you buy your new packaging for your cookies, cakes or desserts, ask your chosen supplier for samples. This means you can test your dessert containers yourself, ensuring they protect your products adequately and seal in freshness.